CARL EDWARD SMITHVISUAL STRATEGY
CREATIVE DIRECTION
DESIGN PRODUCTION





WORK





SERVICES
VISUAL STRATEGY
CREATIVE DIRECTION
DESIGN PRODUCTION
ART DIRECTION
BRAND IDENTITY
CAMPAIGN  DESIGN
EXHIBITION DESIGN
ART ADVISORY/CONSULTING
TALKS/LECTURES/INSTRUCTION
SECTORS

ART
DESIGN
EDUCATION
NON-PROFIT
FASHION
SPORT
SUPERESSENTIAL

 Conceptual project that will serve as a dynamic platform for a diverse range of creative projects and events throughout the year in support of the arts, artists, and awareness.  

Creative Direction, Visual Strategy, Brand Identity, Experience Production


SUPERESSENTIAL






 LAGUNA ART MUSEUM

 Visual identity systems for exhibitions and marketing materials. Development and design for exhibition catalogs, program guides, and visitor guides for print and digital media. Design production and vendor scheduling across multiple departments. New wayfinding and signage systems. Branded merchandise for the museum store and exhibitions.  

Brand Identity, Visual Strategy, Art Direction, Design Production

2026
BRAND GUIDELINES
LAGUNA ART MUSEUM






 Exhibition Design

 Exhibition design and management services. Full-service creative direction for all visual identity elements, including marketing materials and gallery didactics. Collaboration and production with institutional, curatorial, and commercial design teams.

Exhibition Design, Strategy, Creative Direction, Art Direction, Design Production, Experience Production

LAGUNA ART MUSEUM





ELECTRIC VISUAL

 Brand identity management, visual systems, marketing strategy, and multi-channel content production. Design integration across all e-commerce and social platforms.

Brand Identity, Visual Strategy, Creative Direction, Art Direction, Design Production
ELECTRIC EYEWEAR





art direction: lifestyle/location

 Full-service concept-driven visual strategy and art direction for on-location lifestyle, studio, and product shoots for still and motion teams.

Art Direction, visual strategy, Creative Direction, Campaign design, design production
LOCATION: BASQUE COUNTRY (FR, SP)
ELECTRIC EYEWEAR
PHOTOGRAPHY: PIERRE DAVID





Artist Collaborations

 Artist selection and management for brand collaborations. Full creative services from concept development through final artwork and product design to content creation and deployment.

Art Advisory/Consulting, Visual Strategy, Art Direction, Campaign DESIGN, Design Production
MIKE PARILLO X ELECTRIC
SNOW GOGGLE & BALDFACE SNOW CAT DESIGN
PORTRAIT: ARTO SAARI




CES & RIVER GALLERIES

 Contemporary art productions and gallery spaces, international exhibitions, events, and art fairs, developed to foster artistic vision and promote career growth.

Art, Visual Strategy, Creative Direction, Experience Production, Exhibition Design, Art Advisory/Consulting

CES GALLERY
RIVER GALLERY
LOS ANGELES, CA


DESIGNING INTERCONNECTED FUTURES+1 213 880-5474
EX.CARLESMITH@GMAIL.COM © 2026_CARL_EDWARD_SMITH